Zapier
information technology & services
Zapier is a low-code/no-code software company based in San Francisco, California. Founded in 2011, it offers a cloud-based platform for business process automation and application integration. Users can automate…
About Zapier
Zapier is a low-code/no-code software company based in San Francisco, California. Founded in 2011, it offers a cloud-based platform for business process automation and application integration. Users can automate repetitive tasks and move data across over 9,000 web applications using its automation platform, which features trigger-and-action logic. The workflows created on the platform are known as "Zaps," and they support more than 66,000 automated triggers and actions. Primarily targeting small and mid-sized businesses, Zapier is designed for users with minimal to moderate technical skills. It helps businesses streamline operations in areas like customer support, e-commerce, email marketing, and lead management by automating workflows with popular applications such as Salesforce, Google, and Slack. With a team of around 800 to 1,000 employees, Zapier has been self-sustaining since its inception and has achieved a valuation of $5 billion as of 2026. The company is also expanding into AI-powered automation, enhancing its offerings with tools like Zapier Agents.
Key Features
- No-code automation platform: connects 7
- 000+ apps via triggers/actions
- workflow builder
- AI-powered Zaps
- tables/interfaces
Pros & Cons
Pros
- Largest app-integration catalog in the market
- easy no-code builder
- works alongside (not replacing) MSP-specific tools like Rewst
Cons
- Task-based pricing scales with volume
- not built specifically for MSP PSA/RMM depth
Pricing
Free tier; per-task paid tiers (~$20-$70+/month)
MSP Partner Program
Zapier partner/agency program exists broadly; not an MSP-specific channel MSPs use it as a general glue tool alongside MSP-native automation platforms.
Multi-Tenancy
Integrations
Technologies Used
Keywords
Company Details
- Location
- San Francisco, California, United States
- Founded
- 2011
- Employees
- 1500
- Industry
- information technology & services
- Best For
- Businesses & MSPs automating cross-app workflows without code
- MSP Partner
- Partial Program
- Multi-Tenancy
- Not confirmed
- Phone
- +1 877-381-8743
- Website
- www.zapier.com
Company Details
- Location
- San Francisco, California, United States
- Founded
- 2011
- Employees
- 1500
- Industry
- information technology & services
- Best For
- Businesses & MSPs automating cross-app workflows without code
- MSP Partner
- Partial Program
- Multi-Tenancy
- Not confirmed
- Phone
- +1 877-381-8743
- Website
- www.zapier.com