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Zapier

information technology & services

Zapier is a low-code/no-code software company based in San Francisco, California. Founded in 2011, it offers a cloud-based platform for business process automation and application integration. Users can automate…

San Francisco, California, United States 1500 employees Founded 2011Free tier; per-task paid tiers
Expert Research MSP-Focused Review Pricing Included Pros & Cons Partner Programs

About Zapier

Zapier is a low-code/no-code software company based in San Francisco, California. Founded in 2011, it offers a cloud-based platform for business process automation and application integration. Users can automate repetitive tasks and move data across over 9,000 web applications using its automation platform, which features trigger-and-action logic. The workflows created on the platform are known as "Zaps," and they support more than 66,000 automated triggers and actions. Primarily targeting small and mid-sized businesses, Zapier is designed for users with minimal to moderate technical skills. It helps businesses streamline operations in areas like customer support, e-commerce, email marketing, and lead management by automating workflows with popular applications such as Salesforce, Google, and Slack. With a team of around 800 to 1,000 employees, Zapier has been self-sustaining since its inception and has achieved a valuation of $5 billion as of 2026. The company is also expanding into AI-powered automation, enhancing its offerings with tools like Zapier Agents.

Best For: Businesses & MSPs automating cross-app workflows without code

Key Features

  • No-code automation platform: connects 7
  • 000+ apps via triggers/actions
  • workflow builder
  • AI-powered Zaps
  • tables/interfaces

Pros & Cons

Pros

  • Largest app-integration catalog in the market
  • easy no-code builder
  • works alongside (not replacing) MSP-specific tools like Rewst

Cons

  • Task-based pricing scales with volume
  • not built specifically for MSP PSA/RMM depth

Pricing

Free tier; per-task paid tiers (~$20-$70+/month)

MSP Partner Program

Partial Limited Partner Program

Zapier partner/agency program exists broadly; not an MSP-specific channel MSPs use it as a general glue tool alongside MSP-native automation platforms.

Multi-Tenancy

No multi-tenancy confirmed

Integrations

7000+ apps incl. Microsoft 365Google WorkspaceSlackPSA/RMM via webhooks

Technologies Used

Google Search CentralGoogle Search ConsoleApple Business ManagerAWS CloudGoogle WorkspaceZendesk for ServiceAWS CloudAmazon Route 53

Keywords

making magicintegrationsbusiness web applicationsapisproductivity softwaredeveloper apisbusiness productivitydata integration

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Company Details

Location
San Francisco, California, United States
Founded
2011
Employees
1500
Industry
information technology & services
Pricing
Free tier; per-task paid tiers (~$20-$70+/month)…
Best For
Businesses & MSPs automating cross-app workflows without code
MSP Partner
Partial Program
Multi-Tenancy
Not confirmed
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